How does Brugal Work?|
Studies reflect that it is very probable that the first West Indian rum was
produced on the island of Hispaniola which is the present day Dominican
Republic. Rum is a by-product of sugar cane that was brought to the island from
the Canary Islands by Christopher Columbus during his second voyage to the
Dominican Republic in 1493. Caribbean colonists discovered that by fermenting
the molasses from the sugar making process, it could then be distilled into the
drink that quickly became known as the spirit of the Caribbean.
There are documents dating back to as early as 1793 attesting to the fact that
rum was already being produced on the island of Santo Domingo. According to
those same documents, at this time rum was even being exported from the
Dominican Republic to Spain. It was also being traded between the Spanish and
the French. Already, at this time, rum had become ingrained in Dominican social
The Brugal Company was founded in 1888 by Andres Brugal Montener, a Spanish
national who had migrated to Santiago de Cuba before settling into Puerto Plata
which at the time was a booming port city. He used the expertise he gained in
Cuba to found the Brugal Co. and the 100+ year old family tradition began.
Today, Brugal family members continue to operate the business and it continues
to be run out of Puerto Plata.
Actually, when the company was formed, Andres had not arrived yet. He arrived in
1897 with his family and was 47 years of age at the time and had spent 29 years
living in Cuba. Andres was married and had children when he moved here, in fact,
he had sixteen children. They all eventually married and became a part of
society on the island. The result is a mixture of families with names such as
Limardo, Arzeno, Ginebra, Villanueva, Tauponet, and Imbert.
The years following, a lot of Cuban immigrants came to Puerto Plata to work in
the sugar production business. Over 400 men came with their families to work in
the sugar mills. In 1888, about 10% of the population in Puerto Plata was Cuban
and that percentage went even higher in subsequent years.
Andres wifes name was Lucia Perez de Brugal. Andre lived from 1850 to 1931.
Lucia lived from 1854 to 1944.. The names of their sixteen children were María,
Salvador, Lucas Antonio, Francisco, Guillermo, Rafael, Inés, Filomena, Felicita,
José Benito, Andrés Hipólito, Juan Ascanio, Pablo Restituto, Jaime, Plácido
Atilano and Lucía. The decedents of these children are the people who built
Brugal into what it is today.
Today, Brugal has become the world’s third largest producer of rum behind the
Puerto Rican brands Bacardi and Captain Morgan. Brugal, however, is the largest
producer of traditionally made rum, aged in 120,000 American white oak barrels
onsite in Puerto Plata. Later this year, a new aging warehouse with capacity for
an additional 60,000 barrels will be ready for use. In 2002 the Brugal company
produced 4.3 million 24-bottle cases of the rum. It produces 75,000 liters of
rum every 24 hours and boasts an 80% market share of the rum market in the
Brugal is entirely produced in the Dominican Republic. Sugar cane is cut from
plantations across the countryside and its juice is produced into molasses.
These sugar cane fields are largely worked by Haitian immigrants or poor
Dominican workers who get paid very little for the cane cutting. This helps to
keep the costs of producing the rum fairly low. The syrup is then taken to large
distilleries in San Pedro de Marcoris where it is stored into large tanks and
diluted with water.