This is unfortunately not main-stream news Rick, and we will probably not stay informed on it by reading main-stream news. Your best to follow up if you are interested, is to speak to Equal Exchange themselves.
Generally this is not a new thing in organic farming. I wrote a blog piece in two parts for the GT blog and perhaps you'd like to scan through it
http://www.dr1.com/blogs/entry.php?u...ment&e_id=1079 The DR & Organics, The Idealism & the Reality...