I think everything has to do with customer service. Although, they experienced this outside the country, they don't seem to grasp the virtue in this practice. Their target audience are usually the poor and the overall chopo men. They believe as long as they provide an enrivornment for "la chercha" the business will do good. The business will do good for the first few month because of the "what is in" phenomemom but after a short period, it will become old. Also humility plays a big role here as well. It is all too often that these females (this can also be applied to males) believe they are better than the rest because they travel and have jewelries. They have the air of a "Doņa" and try to impose themselves onto other people. Just my opinion.
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