Quote:
Originally Posted by Rocky
You're forgetting just how old I am.
I did mention it was a 50's and 60's campaign, and it was not about industrial waste, it was about littering.
It did work, and it requires only someone with time and patience to petition the government to put up the billboards, maybe a TV campaign, as well.
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We're old...
It was Lady Bird Johnson's "Beautify America" program. It started by giving out little plastic bags to put on car doorknobs to put your trash in. Then litterers got big fines for littering. It went from there.
It was a cultural shift. It took 10 years or so, but littering in the US is practically non-existant in any meaningful form. Today, I wouldn't consider tossing ANYTHING out of the car (well, maybe the last bit of morning coffee backwash...).
Same thing happened with seat belts-another culture shift. Used to be no car had them. Now most folks wouldn't consider starting their car up without buckling.
It's possible. It just takes resolve by folks, and government has to promote it in succeeding administrations.
(I DO remember a major "Beautify America" faux pas: Texas tried planting trees and wild flowers that needed water along the highways of West Texas. They lasted a long time, as you can imagine.
Government at it's best...)