Quote:
Originally Posted by G5ive
The logo and design could have been better IMO. That logo looks like a fake airline for flight simulator or some software company logo.
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You're witnessing the future of world language! More and more logos are being simplified, to express in the minimum possible allotted space and configuration the actual message behind them.
Look at McDonald's arch, UPS shield like logo and you can just as easy understand that the simpler the better for memory retention.
The design is simple and yet I bet you could identify Air Dominicana's logo from most others, without their names showing along side them!!!
That simulator like logo (as you described) proved to be retained over 90% of time during evaluations conducted. Something most other companies in the industry would love and kill to have as well...
Even the
www.airdominicana.com.do pasted on the plane plays an important part in this IT age.
Try and recall Jet Blue's logo???
I find it refreshing in a saturated market with overkill logos all around...