Numerous times in my over twenty years as a personal trainer, I have seen clients make awesome progress with regard to following the customized eating plan I give them only to become complacent and slip back into the unhealthy dietary habits that brought them to the point of desperation. The question is how do we maintain the mindset that created success with regard to weight loss? The answer is that we must utterly and completely focus on the end goal we established when we began the program. Let's say a client comes to me who weighs two-hundred and fifty pounds and he desires to take his weight down to two hundred pounds. The client, in order to remain motivated, must daily, reaffirm the commitment he originally made to drop his weight to two hundred pounds.

I'm a believer in using success mantras for motivational purposes. The question is what is a mantra? A mantra is a constantly repeated saying which will affirm the client's goals until the mantra becomes a part of the client's belief system. Is this brainwashing? Maybe, but for thousands of years this has been a method which has been used in religion and in education to form belief systems and ingrain powerful and useful truths. In their spare time, I instruct my clients to constantly repeat the success mantra until it becomes such a part of them that nothing could stop them from achieving their weight loss goal.
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Another power technique involves obtaining a picture of a body which is representative of what the client's end goal is regarding appearance.