What is the best way to market to small businesses?

[Metropolitica]

My company is setting out to websites to small businesses in the Dominican Republic at an all-inclusive price, to enable small businesses to have an appealing online presence which seems to be lacking. Our marketing needs to be remote.

Can anyone point me in the direction of newspapers, magazines, television stations, marketing distributors, radio stations etc, which are heavily utilized by small business owners?

Much appreciated!

Regards,
Andrew

[rubio_higuey]

There are tons of local radio and cable TV stations. Just here in Higuey, for example, there are about 7. Out of them, 4 are on Aster and 3 on TV Arcoiris cable system. All different stations. These statiosn are used by local businesses to promote their products and services. Also most local radio stations. Here in Higuey (pop. 200,000) there are about 8 local radio stations.

Listing the stations is beyond the scope of this board.

We might list nationwide TV stations and radio networks, but these are beyond the scope of small businesses ($$$) for advertising.

Try cable TV systems:
the largest ones are

Aster
Telecable Nacional

You can also start your research at Indotel:
Indotel
The individual cable systems will most probably be able to give you contact to local TV stations they carry. Most of them are produced, anyhow, by the very same cable systems.

Some TV stations:
Indotel

Some radio stations:

Indotel
Indotel

[Metropolitica]

Thanks Rubio,

How about newspapers? What would be considered the publications with the highest circulation DR-wide?

[NALs]

Originally Posted by Metropolitica

Thanks Rubio,

How about newspapers? What would be considered the publications with the highest circulation DR-wide?

The Listin Diario has the highest circulation rate, albeit I don't know the amount.

Other widely circulated papers include Diario Libre and Hoy.

In the Santiago area (which is the second largest concentrated market in the country) the local newspaper is La Informacion.

Click on each of the names to go to their websites.

-NALs

[J D Sauser]

As a teenager I financed my first car (a 1973 Plymouth Fury it had to be ) doing business from door to door. Besides making real money for the first time in my life, it taught me a couple of lessons about myself, people in general and that one of the best ways to get something done, is personally, face to face. Even if I don't want to sell anything, like just having an issue solved, if possible, I prefer to show up personally, instead of calling some 800-Get-dumped number, and this is especially true in THIS country.

Now, let me stop bragging about myself and come back to the subject:
This is a small country with only a few cities.
I'd be you, I would at least contemplate organizing a few "sales men" or better "sales women" to go door to door to businesses and sign up appointments to later have somebody sell the idea to the owner or person in charge. Have a little typified presentation on a lap top, for the most typical businesses around, like small real estate agents, insurance agents, medical service providers, small stores, restaurants and so forth and sell'em on it. I think you could wind up with more work than you'd care to wish for.
Hey, even I might be interested (I need a new web site soon).

Since you are selling a flexible product/service, I see it though to compete with the other's selling what may seem to be a similar product/service based on printed ads unless you can come up with American style price marketing like "complete solutions with hosting and maintenance starting at RD$ XXX". But then, many potential customers may yet know little about the fact that they will need maintenance and such as well as ongoing fine tuning for search engines rankings etc.

I think when spoken too directly, especially people here may develop an interest in a web presence, even if it may not have occurred to many of them until now.

Just my opinion... J-D.