What to wear: Nice khakis, shoes and socks, a nice, short sleeved collared shirt. Neat counts at these places.
As for "key terms" I don't think there are many except experience...
Bring all your goodies. whow them you are worth keeping.
As far as setting up appointments, you'll probably have to make two trips: One to set up an appointment with the top person, no seconds will do (IMO). And then a second trip to see the person.
Good luck,
HB
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