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May 5, 2009
  • City plaza in Malecon renovation
  • Punta Cana Fashion Week
  • Bartering rooms for advertising
  • Barcelo Group reinvents itself
City plaza in Malecon renovation
Plaza Juan Baron on Santo Domingo's Malecon is the first public space to be renovated as part of a joint public-private initiative. The 3,902.46m2 central plaza has two 1,034m2 and 1,067m2 commercial areas with seven retail modules. The open space covers more than 2,376m2.
The Grupo Turistico Sans Souci, which manages the Port of Santo Domingo concession, funded the renovation. El Caribe reported that just a year ago, the area was turning into a slum and was notable for its lack of hygiene and for being a drug sales and consumption point. City Mayor Roberto Salcedo stated that the completed renovation is just the start of a plan that spans the length of the entire Malecon, the city's seafront avenue. He announced that the next sites to be completed would be the Eugenio Maria de Hostos Park, opposite the remodeled Plaza Juan Baron, Guibia Beach, a 10-meter wide maritime walk and the Presidente Vicini boulevard.
Punta Cana Fashion Week
DominicanaModa has announced the annual celebration of a fashion show in Punta Cana. The event seeks to present resort and leisurewear and bathing suits to tourists and traders on the east coast. Jenny Polanco, Hipolito Pena and Larissa Salcedo showed a sampling of Dominican designs during a preview recently held at the Dominican Annual Tourism Exchange in Punta Cana. The event is organized by Mirka Morales, Fidel Lopez and Socrates McKinney. The aim is to project Dominican fashion to the tourists who visit Bavaro and Punta Cana resorts.
Bartering rooms for advertising
The Media Group of Toronto, Ontario has joined forces with leading Dominican tourism public relations company Cicom to promote the idea of bartering US$75 million in advertising in United States and European media to Dominican hoteliers. The announcement was made during the Dominican Annual Tourism Exchange recently held in Punta Cana.
The idea is to trade hotel room stays for advertising in trade publications and niche market publications. Publications participating in the deal include several upscale New York publications such as the New York Law Journal, Hampton Magazine, Westchester Magazine, tourist publications such as American and Continental in-flight magazines, business publications such as Adweek, Forbes and Fortune, and sports magazines such as Rodale's Scuba Diving and Long Island Golfer.
For more information, write to [email protected]
Barcelo Group reinvents itself
The second hotel to open in the Punta Cana area in 1984-85, the Barcelo Bavaro Beach set the pace for what was to become the Caribbean's largest resort beach strip. Now, Claudio Zboznovits, Barcelo Group Vice President of Sales & Marketing for the US and Canada announced at the Dominican Annual Tourism Exchange (DATE) in Punta Cana that work is well under way on the reconstruction of their golf course under Pete B Dye and its family units for golf families at the Barcelo Palace. He also highlighted the new Barcelo Palace Deluxe product, with Barcelo signature beds and 32-inch liquid TV. He said the Barcelo brand is catering to families, and has enhanced Barcelo clubs for children with activities throughout the resort. At the same time, live entertainment, casinos and discos for adults have also been improved, and babysitting services are standard. He announced the new "Hello to Barcelo and Hello to Family Fun" campaign.
The VP added that they would continue to market the Barcelo property for conferences. The group operates the 120,000-square foot Barcelo Convention Center, with capacity for 5,000 people.
Zboznovits also announced the group's new environmentally friendly initiative. "To be eco-friendly is a necessity for doing business today," he said. "We as a resort organization are focused on how we are building our resorts, how we are processing materials that need be eco-friendly." He said the resort recycles water, and has installed sensors that turn off electricity to reduce energy consumption when guests are not in their rooms.

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