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July 28, 2009
  • Three campaigns for 2009
  • New option for travel for DR residents
  • Cincinnatti gets another flight to PUJ
  • RockResorts in the DR
  • Looking to the skies
Three campaigns for 2009
The Ministry of Tourism presented three new advertising campaigns targeting domestic and international travel markets to the tourism industry executives and the press at the Hotel Embajador in Santo Domingo last week. The campaigns are: "This is the Best country in the World" for the domestic market, "The Republic of Colors" for the US market and "It Has it All" for the European market and as the new international tourism slogan.
The domestic campaign pulls a smile from all focusing on very possible comic everyday incidents that show what special people Dominicans are. The campaign grabs the viewer's attention before going on to encourage Dominicans to see their country.
Minister of Tourism Francisco Javier Garcia says there are places in the DR that foreigners rave about that Dominicans themselves have no idea of. "It's time to bring tourism closer to Dominicans," says Javier, making the point that Dominicans spend their money on traveling abroad and are unaware of all the great local destinations.
This campaign also includes a move to promote excursions to be offered by the Dominican Association of Tour Operators (Opetur). This will be known as "Around Dominicana in 80 Caravans" and will be promoted in schools and companies.
Fernando Baez created the domestic market campaign, through the Uniko agency. It is made up of 15 two-minute spots highlighting leading Dominican destinations.
"The Republic of Colors" was created by US-based advertising agency BVK, under Herman Echavarria and Gonzalo Gonzalez. The DR account is primarily handled out of their Florida office. The campaign originally aired in 2008. In the 2009 version of the campaign, the focus is on how the DR is an "in" destination. For this campaign two 30-second spot commercials were created and will air on CNN, E Entertainment, Fox News, TNT, ESPN, Bravo, Food Network, The Golf Channel, Sony and MSNBC, among others. Two radio commercials will target the Hispanic market.
The third campaign presented, "It has It All" is targeting the European traveler. This campaign is based on a 3-minute video, and won second place in the ITB world fair held in Berlin earlier this year, as the best institutional documentary for the quality of its images and music. Footage is by filmmaker Juan Basanta, and music by Juan Luis Guerra.
New option for travel for DR residents
Emely Tours, a local tour-organizing company based in Santo Domingo, is promoting vacations combining Thailand and Malaysia, both options not regularly offered in the DR.
Emely Tours has put together attractively priced packages to the Thai capital Bangkok, highlighting historic monuments and museums, beaches and the Thai culture of natural health and wellbeing. The second stop is the Malaysian capital Kuala Lumpur, known for its incredible nightlife, unique neighborhoods and the tallest building in the world, the Petronas Towers.
With 30 years of experience, Emely Tours made its name when it was among the first to offer package vacations to Cuba. The company also sells many package trips to Europe, Israel and the United States as well as local excursions.
For more information contact Emely Tours at (809) 566-4545 or visit their website: www.emelytours.com.do
Cincinnatti gets another flight to PUJ
Residents of Cincinnati and environs will soon be able to fly to Punta Cana on board Delta Airlines. The airline announced it is adding a direct flight (CVG-PUJ) as of 19 December 2009. The flight will continue through 13 March 2010.
Flight times for the new Delta 432 flight are departure PUJ at 3:05 arriving to CVG at 6:25pm. DL 431 is the return flight, departing CVG at 9:05am and arriving at 2:05 to Punta Cana.
Punta Cana International Airport is already served from Cincinnati by USA3000.
Punta Cana International Airport, located in the east coast beach and resort area, offers the most direct flights in the DR.
RockResorts in the DR
RockResorts International has announced that it will manage operations for a resort in the Dominican Republic that is scheduled to open later this year.
RockResorts, a subsidiary of Broomfield-based Vail Resorts, Inc., also will offer technical advisory services and provide marketing licensing services to assist in residence sales for Balcones Del Atlantico, a RockResort. The Broomfield company was selected for the work by the Bisono Group.
Balcones Del Atlantico, located on the Samana Peninsula, will feature about 350 total units, multiple restaurants and bars, swimming pools and other amenities at full build-out, according to a news release from RockResorts. It is the company's first property in the Dominican Republic.
Looking to the skies
The Dominican Republic is looking to attract small, private aircraft to its territory by hosting "Fly-ins" that take tourists to small airfields around the country. Promoters say this could mean a boost in income from high-value tourists, as well as exposure to an elite audience overseas.
With this in mind, the director of the Dominican Airport Authority, Andres Vanderhorst, headed a delegation from the DR that visited Oshkosh, Wisconsin where the one of the world's biggest fly-ins takes place each summer, the Air Venture 2009. Described as the most important air show in the world, more than 10,000 aircraft take part.
Sub-director of the Dominican Civil Aviation Institute Jose Tomas Perez said that the Bahamas receives over 45,000 private flights each year, and the Dominican Republic has yet to receive 2,000 such flights.
As part of the local incentives to bring more flights to Dominican airports, President Fernandez has issued a decree exonerating these aircraft from all airport taxes.
Among the Dominican delegation were Air Force chief of staff Major General Carlos Altuna Tezanos and the directors of El Caribe and Listin Diario newspapers.

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