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October 8, 2013
  • Aggressive campaign for more South American tourists
  • House painting in the Colonial City
  • La Romana Ball Park gets facelift for new season
  • Dominicana Moda 2013 at the Hotel Embajador
Aggressive campaign for more South American tourists
The DR is doing well in source travel markets of Argentina, Brazil, Chile, Venezuela and Colombia. The government is now announcing it will be stepping up its promotional campaigns aimed at attracting more tourism from the region with TV commercials airing on the leading stations, including CNN en Espanol, ESPN, Fox and History Channel. The campaign runs under the umbrella of "the Dominican Republic has it all" promotion. Magaly Toribio, marketing advisor to the Ministry, headed the Dominican mission to the Feria Internacional de Turismo America Latina (FIT) in Buenos Aires in September where the announcement was made.
House painting in the Colonial City
The Ministry of Tourism has begun the second phase of the project to paint the facades of houses in the Colonial City. The program comes under the Program for Promoting Tourism in the Colonial City, with funds from the Inter-American Development Bank (IDB), which provided a US$30 million loan for refurbishing the historic streets. Program coordinator, architect Maribel Villalona, said the painting of the facades would continue throughout November. 200 houses located in the Maria de Toledo, Mercedes, Nicolas de Bari, San Anton and Santa Barbara areas of the Colonial City will be painted.
La Romana Ball Park gets facelift for new season
Baseball fans staying in La Romana and who want to see the passion Dominicans have for baseball will be delighted to hear that the city's Francisco Micheli Stadium has been spruced up and is even better than before. As reported in El Caribe, the ballpark playing field was improved with new Bermuda grass and the installation of a computerized underground grass watering system, similar to that used in golf courses. The front of the stadium is also getting a facelift.
The president of local team Los Toros, Luis Emilio Rodriguez said: "We are keeping the promises we made when we accepted the presidency of the board". He had promised that new changes would benefit the players, employees, visiting teams and the faithful fans. The Francisco Micheli stadium is the only private ballpark in the country. It is owned by the Central Romana, which also owns Casa de Campo, the international airport and the cruise port in La Romana.
The ballpark will now even have its own laundry for washing the team uniforms. New lighting has been installed, the roof has been redone, and the administrative offices have been improved. The dressing rooms have new lockers and there is now an area for hydro massages.
The fans will be pleased with the improvements in the parking area, where the team promises better security for the parked vehicles. The renovations began in May and the stadium is expected to be ready for the first game on 18 October.
Dominicana Moda 2013 at the Hotel Embajador
Enjoy the best of Dominican Fashion when Dominicana Moda kicks off on the runways set up at the Garden Tent of Santo Domingo's Hotel Embajador for the eighth consecutive year. Organizers Mirka Morales, Socrates McKinney and Fidel Lopez announced that the event would be held from 21 to 26 October. There will be fashion shows by designers Leonel Lirio, Jose Jhan, Luis Dominguez, Sissy Bermudez, Giannina Azar, Larissa Salcedo, Cinthia Avelino, Jacqueline Then, Karlos Nunez, Modesta Castillo, Jusef Sanchez, Jose Duran and Moises Quesada. The brands Blue Country, Cosita Linda and emerging designers Nelson Tavares, Yndra Rodriguez, Keyther Estevez, Miguel Genao, Wilson Alcequiez, Vanessa Sanchez and Mayle Vasquez will be exhibiting their creations.
One of this year's innovations is a fashion show with chef attire. There also will be a children's clothes show.
For the international day, designers from Colombia and the Caribbean are participating, thanks to a strategic alliance with Pro Export-Colombia and Caribbean Export. This year, Sully Bonnelly will present his collection that will be sold at Jumbo superstores, while the Dominican Republic Center for Export and Investment (CEI-RD) will present the new Chacabana Cluster.
Dominicana Moda is sponsored by the Ministry of Tourism.

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