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April 8, 2014
  • Expanding PUJ International Airport
  • ADDY Awards recognize Dominican Republic's 'Has It' campaign
  • Dance Marathon in Sosua 12 April
  • Palmar de Ocoa Water Festival for Easter
Expanding PUJ International Airport
To prepare for increased aviation capacity demand, the Punta Cana Group announced that a new terminal is being designed with capacity to receive the largest passenger airliner in the world, the double-deck Airbus A380. The A380 has capacity for 525 passengers when fitted for first class, business and economy seating, or for 853 people in an all-economy class configuration.
The new terminal at Punta Cana International Airport (PUJ) will have seven doors and will have capacity to receive up to 26 airplanes simultaneously. The new terminal will be air-conditioned and will offer in-door deplaning.
In an interview with El Dia, Frank Rainieri, CEO of Punta Cana Group, explained that the Punta Cana International Airport is the 9th largest in travel volume in Latin America. In 2013 it moved five million passengers, including 2.5 million non-residents. He forecast growth should be over 10% a month in 2014. 60% of all travelers flying to the Dominican Republic arrive via the Punta Cana International Airport.
ADDY Awards recognize Dominican Republic's 'Has It' campaign
The Dominican Republic Ministry of Tourism advertising campaign has received four silver ADDY Awards at the Miami Chapter of the American Advertising Federation's (AAF) annual ADDY Awards. The prestigious ADDY Awards are the United States advertising industry's largest and most representative accolades. The campaigns were carried out by the Dominican Republic Ministry of Tourism's United States and Hispanic marketing agency, BVKMeka that is based in Miami, Florida.
The awards were for the 2013/2014 'Has It" campaign that highlights the destinations of Puerto Plata, La Romana, Samana, Santo Domingo and Punta Cana, said Magaly Toribio, marketing advisor for the Ministry. "We consistently seek innovative ways to promote the country through advertising and always consider what our travelers look for in a vacation destination. We are extremely honored to have our efforts recognized by such a well-respected organization."
The campaign strategy of "Has It" depicts the personality of each region through stunning visuals and inspiring music, specifically emphasizing that each region is a destination unto itself. Each region's "it factor" contributes to the allure of Dominican Republic - a country where tourists can truly have it all, says the Ministry of Tourism in a press release on the accomplishment.
The Dominican Republic Has It / Lo Tiene Todo Campaign received the awards:
Silver ADDY Integrated Campaign / Cross Platform - Has It Campaign (TV, Print, Transit)
Silver ADDY Television (TV Campaign) - Lo Tiene Todo
Silver ADDY Outdoor (Mass Transit) - Samana Has It
Silver ADDY Print (Consumer and Trade Spread Ads) - Lo Tiene Todo
The prestigious ADDY Awards are the industry's largest and most representative accolades. The three-tier ADDY program recognizes achievement on local, district and national levels with entries being judged by industry professionals.
Dance Marathon in Sosua 12 April
The Emily Watson School of Dance of Sosua is organizing a Dance Marathon in the El Mirador Park in Sosua, Puerto Plata. In its second year, the event will take place on Saturday afternoon, 12 April.
The marathon will start at 3:30pm. Organizers say the RD$200 dance participation fee is the same for old and young.
"It's a Dance + Exercise = Dancercise Marathon, 120 minutes non-stop moving," say the organizers. Professional dance teachers will take the lead and other participants are recommended to just follow their moves to participate in the contest, Dancercise Champion 2014.
Palmar de Ocoa Water Festival for Easter
The Palmar de Ocoa beach area in the southwest will be hosting the Water Sports Festival in honor of Wichie Garcia Saleta on Saturday, 19 April. There will be sailing boat exhibitions (Laser and Sunfish), open water swim, kayaks and a marathon run from the north point of the Palmar de Ocoa bay to the town. There will be a rowing competition with the local fishermen in their own fishing boats. For more information, contact 809 722-8402.

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