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July 5, 2005
  • Launching an advertising campaign
  • Cruise ships to Samana
  • Hotel school for East Coast hotels
  • Thinking outside the box
  • Small hotels on DR1
Launching an advertising campaign
The Ministry of Tourism launches its advertising campaign in the US and Canada in a presentation at the Hotel Embajador today. Tourism Minister Felix Jimenez told Listin Diario that his department has invested US$4.8 million in advertising in the United States and Canada from August 2004, when he was appointed. He explained to the Listin Diario that the funds were invested in contingency campaigns in agreement with the tour operators and airlines, and in a direct radio, TV and print campaign. As of 30 June, the government had invested in the US US$1,757,401 in advertising. Tour operators received US$700,000 for backing Ministry of Tourism campaigns.
He said the Ministry invested US$650,039 in promotion in Canada, including US$334,250 to Canadian tour operators for their marketing campaigns. Jimenez said the campaigns will continue through the winter.
BVK/Meka handles the Ministry of Tourism account in the United States and Noemi Weis is responsible for Canada.
Cruise ships to Samana
Bahia Cruise Service, a new company that seeks to attract cruise lines to the DR, announced it has reached an agreement with Norwegian Cruise Lines and Mediterranean Shipping Company for 33 cruise ship visits in Samana this winter season. He said the plans are to start with ships with capacity for 1,700 and 2,000 passengers. Nadim Peguero Bezi, Samana representative of the company, said that they expect 60,000 tourists in the first year. He explained that the cruise ships would dock at a point that is equidistant between Cayo Levantado and Samana.
Hotel school for East Coast hotels
Hospitality Solutions announces the opening of the first Punta Cana/Bavaro-based hotel school. The hotel school will be located at the Hotel Gran Caribe, with its 42 rooms, and seeks to meet the staff training needs of the hotels in the area. The training center will be known as A&B Solutions. It will also serve as a source for staff for area hotels. Company chief executives are Manuel Castro and Antonio Bayarri, both with ample experience in the Dominican hotel industry.
Thinking outside the box
Pro Poor Tourism and The Travel Foundation, that work with British Tour Operators who seek to contribute to the development of responsible tourism, will host a one-day workshop this coming Friday, 8 July in Santo Domingo. The event has the backing of the National Association of Hotels & Restaurants and the Asonahores Foundation. The speakers are: Caroline Ashley of the Pro Tourism Team of the Overseas Development Institute of the UK government and Harold Goodwin, of Responsible Tourism.
The objectives of the workshop are to explore ways to improve linkages between the tourism industry and the local economy, and for the development of new complementary businesses. The speakers will explore some of the ways to optimize the impact of the tourism sector for local development and poverty reduction The speakers will focus on agribusiness linkages, travel agencies, local excursions, art, culture, entertainment businesses, relations with local residents and the communities. Challenges ahead and success stories in other parts of the world will be analyzed. The speakers will also address the role of government and policies.
The event is scheduled for 8:30 am to 4 pm on Friday, 8 July at the Salon Constanza of the Hotel Melia. A charge of RD$500 per participant will be required at the door. For more information, call 809 540-4676 Ext. 243 or email: [email protected].
Small hotels on DR1
The Internet is an excellent resource for those interested in contacting small hotels in the Dominican Republic. Many of these are located in areas that offer attractive dining and adventure tourism attractions for all day excursions outside of the hotel of choice. The DR1 selection of small hotels is growing every week and more and more hotels are signing up to showcase their services to the world market.
Small hotels interested in participating in the program, can write to Evelyn Paiewonsky at [email protected]

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